• Blog
• November 30, 2025

AreWeAsking Enough?

Asking beyond: ‘What do you want to work on’? 

Contracting is a crucial initial step in the coaching process that establishes a strong foundation for subsequent sessions. 

During this phase, the coach collaborates with the client to clearly define objectives and expectations. 

Many clients simply state a general intent, such as wanting to work on personal development, without exploring deeper motivations. 

However, effective contracting goes beyond surface-level goals. 

It involves asking probing questions such as “What exactly do you want to achieve?” and “Why is this important to you?” 

Whether the goal is to become a better partner, an improved leader, or to enhance overall life satisfaction, clarity is essential. 

Additionally, the coach should inquire, “How can I best support you?” 
This dialogue ensures that both parties share a common understanding, establishes a commitment to the process, and sets a measurable path for success. 

Ultimately, well-conducted contracting builds trust and creates a roadmap that guides the coaching journey to success.

About the Author:
This article was written by Dr. Michael Heah, Chairman of the Malaysian Association of Certified Coaches (MACC). A pioneer and thought leader in the coaching field, Dr. Heah is widely recognized as Malaysia’s Father of Coaching, dedicated to advancing the practice and professionalism of coaching across the region.