• Blog
• January 3, 2025

I Am a Coach. I Am Not Biased! Or Am I?

Did you know that our brains can categorize people in as little as 120 milliseconds? This split-second judgment often fuels unconscious biases—like feeling more comfortable with those who seem “like us” or casually using non-inclusive language that subtly excludes others. Though unintentional, these biases can affect how we coach and connect with clients or team members.

How Bias Shows Up:

• Favouritism: Certain individuals receive better assignments simply because they share similar backgrounds or interests with their leaders.
• Hiring & Promotion: Managers might choose candidates who “fit” their preconceived mold, overlooking others who are equally (or more) qualified.
• Feedback & Recognition: Ideas from some people are praised more than those from others, based on personal preferences rather than merit.

How to Overcome Unwanted Bias:

Start with Awareness
Notice subtle ways bias may appear in daily life—during casual chats, hiring decisions, or performance evaluations. Talk openly about what you find and be willing to challenge those assumptions.

Use Inclusive Language
Words matter. Make a conscious effort to address groups and individuals without implying that one type of person is the default. This helps ensure everyone feels seen and heard.

Seek Diverse Input
Ask for feedback from colleagues or peers with different perspectives. Getting multiple viewpoints can highlight blind spots you might never have considered on your own.

By acknowledging our biases and confronting them, we can create a more inclusive, empathetic environment—one where everyone feels valued and empowered to succeed. Remember, the journey to overcoming bias begins the moment we recognize it exists.

by Executive Coach Lidia Plotkina, MACC Writer
www.lidiaplotkina.com

Join MACC as a member: www.malaysiancoaches.com